I started wearing bright socks because I wanted to brighten up my ankles. I wanted to show the world that I was more than just a black sock. I was different. I was unique. I stood out - pun intended. What ended up happening was I started this company, Nic Harry. We do make a black sock but it's not my favourite sock. In fact, I'd say that black socks are my least favourite socks of any sock out there. To me, they represent a lack of attention. Black socks mean that you have given little to no thought about not only your personal style, but what the world tells you to wear and why. I used to wear the same socks to school every day. They were grey school socks. You know the kind I'm talking about. They pull up to above your knee and require the obligatory fold down. I used to spend my assembly time picking the Lycra or elastane out of the cuff of the sock and then using it to sting the person sitting next to me. The world told me to wear grey socks and I vandalised them and inflicted pain on others. The simple sock is not so simple. It's a statement. The statement that so many men make is that they let the world tell them what socks to wear. Or that they don't care enough to put any thought into their socks. These are probably the same men who wear tighty-whitey underwear that grabs a bit too tight under the precious cargo, restricts comfort and blood flow and makes them generally uptight human beings. Every morning I wake up and I get to decide which of the daring sock designs from Nic Harry I wear. Sometimes I choose to match them to one another, some days I like to wear a plain red sock with a patterned green and white sock. Sometimes I'll wear a sock with a crazy cuff. Other days I prefer to have a crazy foot design. But every day, I'm making a choice to not wear something boring, dull or irrelevant. I wear crazy socks to remind myself that even the smallest decision, like choosing your socks, can mean something every day. Over the past four years of wearing colourful socks, some would argue that there were occasions that deserved black socks. Something like a funeral, for example. Well, I attended my grandfather's funeral recently rocking the classic Barbershop Nic Harry socks. He wouldn't have expected anything less. He would have been disappointed in me if I had worn a sad black sock to his funeral. People who know me expect this of me now. Daring socks is who I am. It doesn't have to be who you are every day. Every day I choose to feel different by wearing different socks. What's your excuse for wearing the dull socks you have on right now? Go on, look down, I bet you're wearing something that needs a splash of colour.

SHOP DARING SOCKS NOW!