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0 comments / Posted on by Nic

Today marks the launch of my passion project. NicSocks is a company that I have set up out of a passion that I have firstly for men's fashion and secondly for socks in particular. I've been wearing crazy, mis-matched and loud socks for a few years and after many pairs and much money spent I decided that it was time to go it alone. Having recently sold my company I found that I had some time and a little bit of money to start off my sock project. Over and above everything else with this project and these socks, I've had a truck-load of fun. This quick startup has reminded me that business can and should be fun. It's taken me a little over 6 weeks to set everything up; register the company, source a logo, design the socks, find a manufacturer, source the material (Bamboo in this case) create samples, build the e-commerce website, set up the payment system with credit card billing and get this bad boy off the ground. Many people have helped me get things done: Jen, Dave and Marc Perel at Obox (website and office space), Dave Landey, Walter and a few other people along the way. You're all sockstars.

It's time men had fashion choices and it's time that those choices started from the feet.

Today marks the launch of my passion project. NicSocks is a company that I have set up out of a passion that I have firstly for men's fashion and secondly for socks in particular. I've been wearing crazy, mis-matched and loud socks for a few years and after many pairs and much money spent I decided that it was time to go it alone. Having recently sold my company I found that I had some time and a little bit of money to start off my sock project. Over and above everything else with this project and these socks, I've had a truck-load of fun. This quick startup has reminded me that business can and should be fun. It's taken me a little over 6 weeks to set everything up; register the company, source a logo, design the socks, find a manufacturer, source the material (Bamboo in this case) create samples, build the e-commerce website, set up the payment system with credit card billing and get this bad boy off the ground. Many people have helped me get things done: Jen, Dave and Marc Perel at Obox (website and office space), Dave Landey, Walter and a few other people along the way. You're all sockstars.

It's time men had fashion choices and it's time that those choices started from the feet.

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