The Internet has been buzzing recently with an article published in Wired UK about colourful socks and their ability to aid in the achievement of greatness. Your colourful sock greatness is achievable if you know where to shop and what to buy. We're here to tell you that it's true. We knew it was true. We tried to tell everyone that it was true and finally the world is listening! The basic idea is that intentionally breaking conformity is a good thing. It's never a great idea to mismatch colours to such an extent that you look like a clown in the work place. However a subtle touch of flair and colour below your suit pants and above your shoes can really make you stand out in a crowd, in the right way. "We proposed that, under certain conditions, nonconforming behaviours can be more beneficial to someone than simply trying to fit in. In other words, when it looks deliberate, a person can appear to have a higher status and sense of competency," write authors Silvia Bellezza, Francesca Gino, and Anat Keinan of Harvard University. But be cautious, you don't want to be the last one in the office to wear achieve colourful sock greatness. If you are, you'll simply be conforming and not on the path to expressing yourself!